Conclusions about Viveralia 2015

Viveralia held his 12th edition from the 3rd  to the 5th of February 2015 in Alicante. Ones again, Maceflor attended to that trade fair which year after year became more consolidated. Although it is a “small” fair, we always have had good results. Either because of the date or for its dimensions or professionalism, we believe that it is an interesting trade fair, for which we bet for it.

 

We consider in Maceflor that you never know if a trade fair will be profitable before exhibiting. How to measure it? We do not have the answer… If we look to immediate economic results, we believe that none of the fairs would be. So, how can we measure? Number of Visits? Sales? Effective contacts?..

 

With the introduction of Internet, things have changed completely. There is no need for a physical meeting costumer/supplier. In Maceflor we believe that a fair is more than a sale. In short, it is to feel close to our customers, to know how the sector is evolving, and even to know how the competition is doing. It is a meeting between customers/suppliers in which you always learn something.

 

That is why Maceflor was there, and next year too.